How many times have you left a brochure behind at a business, offered pamphlets at a networking event or given out marketing collateral to prospective clients? How many times have those brochures ended up straight in the recycling bin? The right brochure design will give your business a major boost, intrigue the reader and be a piece of paper worth keeping.
Our Best Brochure Design Tips
- Think About Print Specifications: Many people design a brochure thinking first about what they have to communicate and second about the means of communication. That’s all backward! Unlike a website, where information can be rearranged and altered to fit an infinite amount of space, a brochure leaves you with exact specifications. Think about what your budget for the project is and talk with Victory Print and Design about quantity, size, paper stock and any paper effects. The brochure will need to fit the exact printing specifications and layout requirements.
- Think About Audience: The shape, distribution and brochure design should all be well-suited to the audience you are targeting. Will these brochures be handed to people on the go? Pick something that is easy to put in a bag or pocket. If you are creating a brochure for stakeholders attending a meeting, something more substantial could be appropriate.
- Keep Fonts Simple: A brochure is a relatively small piece of marketing collateral, so you shouldn’t utilize too many fonts. In general, most brochures only need a header font, subheader font and body copy font.
- Test Multiple Types of Copy: Great copy is frequently underestimated when it comes to brochure design. Experiment with different titles, lists and body copy to make sure that it reflects your business and the goal of the piece.
- Use the Right Pictures: High-quality photographs make a difference, whether they are your own photos or stock photography. Never cut corners with photography, as a low-resolution image can completely ruin an otherwise high-quality brochure.
- Texture: Texture makes brochures from boring pieces of marketing material into items worth saving. Some of the most commonly-used textural features include matte finishes, a gloss on specific elements of the design, foil, textured paper or the use of die cuts.
Victory Print and Design for Your Small Business Brochures
Victory Print and Design is Denver’s source for professionally designed and printed marketing collateral. From business cards to promotional items and printing services, we can meet a wide range of your printing and design needs. To learn more about our packages or other services, contact us today by calling
(303) 233-1400 or visiting our website.
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